Social Media Marketing: How Often Should You Post and Who Should Be In Charge?

Learn the best practices for social media marketing: how often to post, who should manage it, and more. Discover the importance of consistent branding, tone of voice, post variation, and tracking metrics for optimal success. Boost your business's online presence with effective social media strategies.

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Social media presence is almost a requirement for any business to thrive. But the question is, how often should you post to your business social media accounts? And who should you designate to manage this task? These are crucial issues that require careful consideration in order to effectively promote your brand on these digital platforms. In this blog post, we’ll go over the most important considerations for effective social media marketing and how to determine who should be responsible for them.

To start, it’s important to understand that the frequency of your social media posts will inevitably depend on your business and its audience. For instance, a fast-paced and trendy industry like fashion or beauty may need daily, even hourly, social media updates. However, an established law firm may only require weekly or monthly updates. Most businesses typically post 3-4 times per week, but it all depends on the specific needs of the brand. Keep in mind that, regardless of how often your posts are, they should be consistent and on-brand.

When it comes to designating someone to handle your social media, remember that this isn’t just an extra task that you should pass on to the most “social media savvy” employee on your team. This is a crucial element of your brand image and thus deserves a full commitment. An option to consider is outsourcing your marketing to an agency who can ensure that your branding strategy is cohesive across all platforms. If you do decide to keep your social media management in-house, ensure that it is given to someone who understands your brand values, guidelines, and tone of voice.

It’s imperative to have a consistent tone of voice across all your social media accounts. This means that when deciding who should be responsible for your social media management, you should opt for someone who can maintain this tone of voice effectively. Are you looking for a serious and informative tone? Or perhaps a more relaxed and witty tone? Either way, your tone of voice should reflect your brand personality and values consistently.

Also consider the variation in content and post types. Are you posting only product related content? Or are you offering up-to-date industry news and advice? Regardless of the type of content, your posts should be varied in order to keep your audience engaged. Different post types include carousels, videos, stories, quizzes, polls, infographics, and more. Can the designated person effectively create a variety of post types?

Finally, it’s important to track your social media metrics in order to understand what works and what doesn’t. This can include engagement, shares, likes, comments, click through rates, and more. Looking at the data can help you to improve your strategy for optimal success.

Managing social media accounts for your business may seem overwhelming, but it doesn’t have to be. By considering these key factors – frequency, designated person, tone of voice, post variation, and metrics tracking – you can effectively promote your brand on social media and increase its online presence. Remember to prioritize consistent branding and tone of voice, regardless of the frequency of your posts. With these tips in mind, you can confidently maintain an engaging social media presence for your business.

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